Lakeland, FL - March 25, 2010
BCI Engineers & Scientists, Inc. announces that Stephanie B. Dasher has earned the designation of Certified Professional Services Marketer (CPSM) from the Society for Marketing Professional Services (SMPS). Ms. Dasher is the Marketing Manager at the Lakeland-based engineering firm. The CPSM designation demonstrates a rigorous standard of experience and expertise in marketing professional services. In order to be eligible for this designation, individuals must demonstrate their knowledge of the practice and related disciplines through a thorough examination of marketing competency. The examination includes the six domains of marketing practice: marketing research, marketing planning, client and business development, SOQs/proposals, promotional activity, and information, resource, and organizational management.
Ms. Sherran Spurlock, BCI’s Director of Business Development, said “The CPSM designation is a sign of Stephanie’s commitment to professionalism in the practice of marketing professional services. All BCI team members will benefit from having a CSPM professional – one who understands how to market professional services - managing our marketing efforts.”
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